Privacy Policy
Last updated: April 2026
What we collect
- Listing data — address, price, photos, and agent contact information scraped from public MLS listings (Zillow, Redfin, Realtor.com) or submitted by you directly.
- Customer data — email and payment metadata when you place an order through Stripe.
- Email engagement — opens, clicks, replies, bounces, and unsubscribe actions tied to messages we send you.
- Usage analytics — aggregated, non-identifying page views collected via PostHog.
How we use it
- Generate AI-enhanced previews and deliver paid orders.
- Send transactional and marketing emails about Merchant.
- Improve our pipeline and detect fraud or abuse.
Subprocessors
We share data with the following subprocessors strictly to operate the service:
- Vercel — hosting
- Supabase — database
- Stripe — payments
- Resend — email delivery
- Cloudflare R2 — image storage
- Anthropic, fal.ai, OpenAI — AI inference (image generation, scoring)
- Apify — listing data scraping
- PostHog — analytics
- Inngest — workflow orchestration
- Clerk — admin auth (Merchant operators only)
Retention
- Source photos: deleted 30 days after delivery
- Enhanced photos: retained for the life of your account so you can re-download
- Email engagement records: retained for 24 months for deliverability analysis
Your choices
- Unsubscribe — every email we send includes a one-click unsubscribe link. Once you unsubscribe we won't email you again about your listings.
- Deletion — email hello@merchant.app from the address on file to request deletion of all data associated with you or your listings. We delete within 30 days.
- California / GDPR rights — California residents and EU residents have the right to access, correct, or delete personal data we hold about them. Use the contact email above and we will respond within 30 days.
Contact
hello@merchant.app
3500 South Dupont Highway, Dover, DE 19901